The company has also launched its new pricing in sachet packs, regular packs and unlimited packs. Idea's new sachet pack of Rs 10 will now offer 30 minutes of high-speed internet surfing. The company has also unveiled HERO-25, a new sachet pack which will give 100 MB data with three days validity for just Rs 25.
For regular home & SoHo internet users, Idea now offers 1GB of data download for just Rs 250. For professionals and corporate customers, Idea has unlimited plan priced at Rs 950.
The price changes are applicable for mobile phones and data card users. According to the company, the revised tariff plan aims to take internet usage within the reach of rural, mid-town customers and will help first-time users to experience the benefits of 3G.
"We have been a pioneer in 3G since inception and with these new prices, Idea has brought 3G within the reach of the masses. I am confident that new prices will generate a lot of trial and will drive off take. Our new sachet packs of Rs 10 & HERO-25 are aimed at youngsters who will access high-speed internet on-the-go without worrying about the expense" said Sashi Shankar, CMO, Idea Cellular.
Idea has 2.7 million active 3G users with average usage of 330 MB/month.
Orange and T-Mobile complete 3G signal sharing merger - v3.co.uk
Everything Everywhere has announced the completion of its integration project which will enable customers of both Orange and T-Mobile to switch between 3G services on either network.
This should ensure customers on either network have a better chance of finding and retaining a 3G signal in both urban and rural areas, whether on tablets, smartphones or using a laptop dongle, according to the firm.
"Smart Signal Sharing marks the completion of the Orange and T-Mobile signal integration project, which provides our 27.5 million customers with the widest 2G and 3G coverage available in Britain today," said Everything Everywhere chief executive Olaf Swantee.
"Our continued investment into the network, including the launch of 50 per cent faster 3G speeds through HSPA+, allows our customers to access the internet, social networks or download emails faster in more places than ever before."
The plan to offer customers on either networks access to both 3G services was announced last October after the firm had already completed a merging of the firm's 2G networks.
The firm also used the announcement to reiterate its desire to roll out 4G services before the end of the year on its 1800MHz spectrum, subject to Ofcom approval, despite protests from rival operators.
As part of this push the firm announced earlier this year that it is undertaking a 4G trial in the Lake District to demonstrate the potential for high-speed mobile services to boost internet access in the UK's remotest regions.
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