Despite announcing massive price cuts in 3G tariffs in a bid to accelerate the 3G adoption, Indian telcos believe there is no need to panic as the country is on track.
3G is going the way it would have. There is no need to panic. The adoption rate will take some time to accelerate. Competition is the only thing which can drive the acceleration, says AK Bhargava, Executive Director, Mahanagar Telephone Nigam Ltd. (MTNL) , while speaking at Light Reading Indias Mobile Broadband Summit 2012.
The event saw participation from all operators. It is a platform for operators to come together and deliberate the issues and challenges faced by the country in the growth of the mobile broadband.
Lately, almost all the operators have announced price cuts in their 3G tariffs in the wake of the poor consumer response to 3G services launched almost 18 months back in the country. Nevertheless, price cuts are believed to be just baby steps, as the growth is also marred by poor service quality, lack of quality content and related applications. Operators also need to focus on these areas to drive the 3G adoption in the country.
2012-13 is going to be the year of opportunity. A big opportunity exists and the only question is how quickly we can grab the same. Data traffic is growing at a phenomenal speed. It is time to shift gears from voice to data and I strongly see India to be a torchbearer and show the way to the world, comments Shankar Halder, Group Chief Network Operations - India and South Asia at Bharti Airtel Ltd. (Mumbai: BHARTIARTL).
The telcos also emphasized the need for collaborative efforts from operators, handset providers and content providers to drive the change. To achieve a successful 3G-era, it is important to build a conducive ecosystem around the globe with thoughtful efforts to create scalable networks, suggest the operators.
It is critical to ensure that the assets built are up-to-the-mark and that the investment is protected. Whether its 3G or 4G, we all need to prioritize the customers experience, says Haldar.
Jatinder Singh, Principal Correspondent, Light Reading India
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