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June 26, 2012, 8:51 A.M. EDTMore smartphones are expected to join the market before the end of this year, but at least two platforms will gain and many will lose. Can Apple’s next iPhone outsell Samsung, Nokia and other mobile devices due this year?

Samsung has begun selling its new Android smartphone in United States, the Samsung Galaxy S3, and analysts predict that the South Korea-based tech giant will generate more revenue than other Android phone manufacturers for the Galaxy S3 alone.

However, Samsung is facing shortages, in fact, its partner providers in North America have confirmed that Samsung’s shipment delays caused the release date delays recently, like the AT&T, Sprint and T-Mobile USA variants with limited supply.

Samsung Galaxy S III Android Smartphone.

Samsung Galaxy S III Android Smartphone.

But aside from overwhelming demand for the new Samsung phone, phone market experts think that the delay of Galaxy S3 phones in many markets in North America particularly in United States was due to the anticipated underwhelming supply of Qualcomm’s chips, the Snapdragon S4 Krait CPU which powers the U.S. variants in North America, and the same chipset that supports the Long Term Evolution of wireless carriers. Qualcomm said it will face supply issues until 2013 largely due to growing demand from the manufacturing side, and the growing number of smartphone customers.

Meanwhile, Microsoft will begin selling phones with multi-core CPUs later this year with its new Windows Phone 8 mobile operating system. No word yet on the involved chipset makers but according to Microsoft’s Joe Belfiore, the company’s platform can run “buttery smooth” on phones with single-core CPUs, however he adds, Microsoft’s new platform wants to see more innovation from its hardware partners. Apparently, Microsoft’s rivals, Android and iPhones, are already shipping with multi-core processors, and phones with dual-core and quad-core CPUs sell well and appeal to many markets. Experts say Microsoft wants to attract not only the non-advanced users, but also the “hackers” and the “geeks” that demand for more powerful specs sheet.

The home screen of the next version of Microsoft Windows Phone.

But the timing of the new Microsoft mobile OS shows that it wants to stop Apple’s next smartphone, the iPhone 5, from breaking phones sales records. Analysts believe that the phone will go on sale around October alongside other phones from its rivals, Android and Windows.

Rumors say the next iPhone might introduce a new processor, a new design, a new display and likely shipping with Long Term Evolution. According to a Gartner report issued last month, the next iPhone can help drive a stronger smartphone sales for the second half of 2012 not only in United States, but the rest of North America and Western Europe. Last quarter, according to the research firm, global sales of mobile devices shows decline due to a slowdown in demand from markets in Asia.

The iPhone 5 is expected to outsell last year’s iPhone, but can its rival change the game? Last quarter, Apple enjoyed 96.2 per cent growth after the company captured more markets especially in Asia. model expanded into new markets and carriers. Apple’s iPhone sales in China also shows strengths last quarter and new reports suggest that Apple is planning the same method to sell more iPhone 5 phones in the region.

This week’s rumor mill suggested that Apple’s new smartphone will debut in October and will include China as one of the launching markets. Also, analysts say that China Mobile will join the iPhone market this year, giving Apple a new opportunity to grab its own share of the carrier’s 650 million mobile subscribers.

It is safe to say that more smartphones will join the lucrative market before the end of the year. Based on this month’s smartphones rumor mill, Apple, Google, Samsung, HTC, Research in Motion and Nokia will all launch new phone/s before the month of November.