Nokia has partnered with Zynga to bring Zynga's hit games to Nokia Lumia smartphones and Windows Phones during autumn 2012, including Words With Friends and Draw Something.
For a two month period following launch, the titles will be available only through 'Nokia Collection' to Nokia consumers, after which both games will be made available to all Windows Phone consumers via Marketplace.
The announcement underlines Nokia's focus on delivering great, exclusive app and gaming experiences to Nokia Lumia consumers around the world. With 100,000 apps available today in Windows Phone Marketplace, Zynga's Words With Friends and Draw Something will join other great mobile gaming experiences available on the Windows Phone platform.
After launching in February 2012, Draw Something quickly and organically grew to become an international hit. The game is built for collaboration between friends one player draws a picture of a chosen word and the other must guess the word correctly before taking their turn at drawing. Players earn coins by guessing pictures correctly and can earn new shades of color to draw even brighter, more eye-popping pictures. Draw Something recently launched in 12 additional languages. At its launch, Draw Something for Windows Phone will be available in Traditional and Simplified Chinese as well as English.
Words With Friends is a word building game that challenges players to create the highest scoring words while playing against family and friends or random opponents. Players can be engaged in up to 20 games at once and are able to communicate with each other through an in game chat feature. Words With Friends is a part of the With Friends franchise of mobile social games by Zynga.
"We're delighted to bring these two key games to Nokia Lumia and Windows Phone consumers. The Windows Phone Metro UI will deliver an outstanding user experience to consumers, adding more great gaming titles to our rapidly growing portfolio from leading publishers," said Bryan Biniak, VP, Global Partnering & Application Development, Nokia.
"Zynga focuses on bringing fun, social, and high quality mobile social games across platforms and devices so players can enrich their play anywhere and anytime," said David Ko, Chief Mobile Officer for Zynga. "We constantly strive to listen to our players who help us focus on the platforms where they want to play. By partnering with top global brands such as Nokia and Windows Phone, we are able to reach more players with our franchise games."
Vodafone slashes 3G prices further, adds pay-a-day plan - VC Circle
Prepaid
For prepaid customers, an all-new pay-a-day plan has been introduced where the company is offering 25 MB of 3G data for a price of Rs 26, but the validity is only for a day. There is also a plan of Rs 44 that has been added and it provides 150 MB of 3G data for a week. These are good options because they allow subscribers to get a feel of 3G before opting for it full time. Most of the other operators already offer such plans.
As for the monthly plans, a new one has been added that gives you 300 MB of 3G data for Rs 102 and finally, a plan worth Rs 1,501 has also been introduced that offers 10 GB of 3G data. But this plan only has one-month validity, compared to the two-month validity period of Rs 850 and Rs 1,250 plans. So it is obvious that this one targets people who are frequent surfers and download a lot of stuff (video, music, movie, etc.) on a regular basis.
Post-paid
For post-paid subscribers, the company has kept the pricing of the 3G plans same as before but increased the data benefit. A post-paid subscriber paying Rs 100 (the cheapest available plan) will now get 300 MB of 3G data but earlier, it was only 200 MB. And for the most expensive plan (Rs 1,250), subscribers will get 8 GB of 3G data, instead of 5 GB (60 per cent increase) that they were getting earlier.
The price slash and addition of new plans do improve Vodafone’s position, compared to other players in the market. You will also find detailed information on the plans offered by the other telcos here, here and here.
As we have mentioned before, there may be a host of reasons behind the price war (Bharti Airtel probably did it because of the launch of its 4G services in the country while others did it in a bid to stay in the competition) but finally, the users will benefit the most from such a move. But as of now, we need to wait and watch how other players respond to Vodafone’s move to make 3G data all the more affordable.
(Edited by Sanghamitra Mandal)
Nokia Weather starts showing location-specific adverts - All About Symbian
As of today, adverts started appearing in Nokia Weather, always for Pizza Hut, so this company is presumably the first onboard with the new ad system or at least the first to get processed. When tapped, full details for the (in this case Pizza Hut) outlet are shown, along with a downloadable voucher, web and phone links, plus a Nokia Maps button, so you can tap this and then choose to navigate etc.
Aside from the erratic nature of the ads showing up in the first place (no doubt there's an algorithm being worked on) and the single company advertising so far, it seems the database isn't yet vast either, since there's a Pizza Hut takeaway depot about 200 metres from my house - you'd have thought that this would be worth a mention rather than just the restaurant over 3 miles away?
Although I'm not generally a huge fan of in-app advertising because it's usually fairly generic in its targetting, location-specific adverts do make much more sense.
You have to wonder though - if this code is in Nokia Weather, is it possible that similar code exists in Nokia Maps, Nokia Public Transport and even Nokia Drive? And would this be a good or bad thing? Comments welcome.
Nokia and Verizon Team Up with Mobile Spinach to Offer Users In-Line Offers - PRWeb
San Mateo, California (PRWEB) June 21, 2012
Mobile Spinach teams up with Nokia and Verizon to empower apps with a little touch of goodness. Nokia currently powers many of Verizon’s maps and applications, but with the current landscape shifting away from traditional ads, the two companies will utilize Mobile Spinach’s white label application to bring consumers in-line products that make sense to them.
Catering to a system where user’s location and time is taken into consideration, Mobile Spinach’s white label platform is utilized to bring consumers relevant products that are in-line with their current habits. This partnership will enable users to transact with their favorite local merchants right on their phones.
“It’s amazing for us (Mobile Spinach) to work with such an awesome company,” John Vitti, CMO of Mobile Spinach, said in regards to working with Nokia. This partnership will be an interesting look at how the mobile climate is changing from the user’s perspective, especially with what users are looking for on their devices.
ABOUT MOBILE SPINACH
Launched in 2010, Mobile Spinach is a mobile local commerce platform designed to allow local merchants to reach interested consumers. The company currently works with more than 5,000 merchants in 611 cities throughout the United States, and is continuously expanding its reach through high-level partnerships. For more information about the Mobile Spinach experience, visit http://www.mobilespinach.com.
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